Tuesday, August 31, 2010

It's about time I get over my fear of writing!

We have reached over 200 people signed up for our newsletter so it's time for Issue #1 to come together! Writing about all the fun stuff that we do at Purple Monkey Designs is easy but I have a serious issue writing about myself and about WHAT Purple Monkey Designs is. I can only stare at a blank page for so long before I realize that I'm just not good at writing up even just a few sentences about who I am. So now is the time for me to learn how to write about myself and not feel like I'm being pompous if I say something nice about myself. I'm really pleased with how the rest of the newsletter is coming together. My goal is to be completely finished, proofread, and sent out by tomorrow.

Friday, August 27, 2010

The Proof Is In The Pudding...Or Website Hits!!!

In my last blog entry I mentioned two authors that I gained a ton of social media information from. I did some brain storming to try and find a way to really get my name out there in the gigantic cyber world. When I finally decided on the direction I wanted to take, I had no IDEA that the results would be as massive as they were. Prior to August 26th, my record for most hits in one day was 22. I always thought that was a lot for a tiny business like mine. I created a survey to gather information on what people want out of a design/marketing company and offered two free stickers for anyone who took this survey. Now, free surveys through surveymonkey.com put a limit of 100 on the number of responses I could get. I didn't think I'd get anywhere near 100, so no worries. I submitted my offer to a freebie site that immediately put it on their Twitter page. As the survey count got up in to the 60s, I got a little nervous about reaching the limit so I made a copy of the survey and put that link directly on my website. Over the next couple hours, I watch the numbers go up and they eventually both reached 100 and I shut them down after that (I only have but so many stickers!). So after this little marketing campaign this is what I came up with:

Completed surveys with full addresses: 148
Requests to be on my Newsletter mailing list direct from my website: before campaign, 0....after, 41
Website Hits: before campaign, 22.....after, 2126!!!!!!!!!!!!!

I am blown away by the results of this simple idea and just wanted to share my story. I've got to get back to replying to emails and writing up contracts for new clients!

~ @misskirs

Tuesday, August 24, 2010

Two Authors Of Note...

I've been spending my summer working on launching my internet marketing section of Purple Monkey Designs. As the total nerd that I am, I checked out every book at the library on every kind of internet marketing topic I could find. Two of these books really blew me away so I thought I'd share.

In Social Media 101 by Chris Brogan (@chrisbrogan), he went over every type of social media you could ever imagine. He focused a lot on the power of blogging which has really inspired me to stick to this blogging thing and not keep pushing it aside like I have been. He explained how to engage your readers and not run them off with boring, insignificant posts. I really could go on and on about everything that I got out of the book but I would suggest just reading the book cause he explains it a heck of a lot better than I ever could!

Twitter Power 2.0 by Joel Comm (@joelcomm) really shocked me. I really couldn't figure out how someone could write an entire book on Twitter which seems like the simplest form of social networking that exists. You type in your 140 characters and poof you're done. Not the case after I read this book :) There's so much more that goes in to writing VALUABLE posts that people will actually be interested in. He explains the best ways to attract followers (because without followers, you're just basically talking to yourself) and he explains the easiest ways to scare off the followers that you do have. Again, there's so much valuable information in this book I can't even begin to explain it all. I would stay up until 2am reading this book using the light from my cellphone screen cause I just could NOT put it down.

Anyone interested in improving your social networking skills DEFINITELY need to read these two books. I really can't say enough. These guys just make everything make sense!

Any you can always follow my uneventful (yet educated) ramblings on twitter @misskirs